Benjamin Boman | Substack

Welcome: An introduction to this Substack

Hi there, I’m Ben and this Substack is about sharing marketing how-to guides from podcasts, interviews, trial and error. Previously, most of my…

Feb 10 •

New

Top

Community

The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp

Listen now (42 mins) | Looking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked…

Jun 1 •

and

How Collato got #1 product of the day on Product Hunt | Catherine Norris, Collato

When is a product ‘ready’ for a PH launch? You need a strong product position before picking a launch date. You really need to really understand : Who…

May 11 •

and

Catherine Norris

Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content

Listen now (39 mins) | Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being…

May 4 •

and

Lana Rafaela Cindric

How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall

Listen now (37 mins) | Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite…

Apr 27 •

and

How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist

Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…

Apr 20 •

and

🦥 Reddit Advertising can work. Here's the strategy | Gil Gildner, Discosloth

Reddit promotion allows marketers to reach 55.79m niche, fan-like engaged daily users. But most people are kind of afraid to advertise (or even post) on…

Apr 13 •

and

End of Season 3, What's Next?

Listen now (6 mins) | It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that…

Mar 30 •

Benjamin Boman

Benjamin Boman

Podcasts and essays on applying marketing theories and tactics in everyday practice.

Benjamin Boman

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