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Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
Listen now | Sankar Sundaresan shares his advice on building a sales team from scratch at a new and growing business.
Nov 23
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Benjamin Boman
38:26
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Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
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Share Your Journey to Attract New Clients: How to Build in Public | Kevon Cheung, Public Lab
Listen now (45 mins) | Kevon explains how to authentically attract followers and new clients using the Build In Public approach on social platforms like…
Nov 2
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Benjamin Boman
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Kevon Cheung
45:09
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Share Your Journey to Attract New Clients: How to Build in Public | Kevon Cheung, Public Lab
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July 2023
How to Improve Product Page Copy Performance | Rishi Rawat
Ben: This interview is with Rishi Rawat, founder of Frictionless Commerce and one of the leading thinkers and writers in product page copywriting. Rishi…
Jul 26
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Benjamin Boman
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How to Improve Product Page Copy Performance | Rishi Rawat
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June 2023
The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp
Looking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked Chris McCarron how…
Jun 1
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Benjamin Boman
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Chris McCarron
42:08
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The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp
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May 2023
How Collato got #1 product of the day on Product Hunt | Catherine Norris, Collato
When is a product ‘ready’ for a PH launch? You need a strong product position before picking a launch date. You really need to really understand : Who…
May 11
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Benjamin Boman
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Catherine Norris
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How Collato got #1 product of the day on Product Hunt | Catherine Norris, Collato
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Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content
Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being cringy, while still…
May 4
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Benjamin Boman
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Lana Rafaela Cindric
39:26
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Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content
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April 2023
How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall
Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite products don't even have…
Apr 27
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Benjamin Boman
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Justin Halsall
36:41
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How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall
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How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist
Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…
Apr 20
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Benjamin Boman
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Jane Portman
41:40
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How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist
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🦥 Reddit Advertising can work. Here's the strategy | Gil Gildner, Discosloth
Reddit promotion allows marketers to reach 55.79m niche, fan-like engaged daily users. But most people are kind of afraid to advertise (or even post) on…
Apr 13
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Benjamin Boman
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Gil Gildner
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🦥 Reddit Advertising can work. Here's the strategy | Gil Gildner, Discosloth
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3 Ways Tiktok, Adobe and Bonjoro Get Users from Organic Search
Changing pace from last season, which was about traditional marketing theories in practice, I am now starting my new mix which includes both tactics and…
Apr 6
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Benjamin Boman
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3 Ways Tiktok, Adobe and Bonjoro Get Users from Organic Search
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March 2023
End of Season 3, What's Next?
It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that people have given. Many…
Mar 30
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Benjamin Boman
5:30
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End of Season 3, What's Next?
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How to plan channel and media spend | Samuel Brealey
Listen now | How do we get away from spray and pray when it comes to marketing channel spend? I talked to Samuel Brealey on best practices around…
Mar 23
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Benjamin Boman
and
Samuel Brealey
39:57
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How to plan channel and media spend | Samuel Brealey
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