In this episode I discuss with Jonny Westcar the creative portion of expressing your brand strategy.
You can probably tell I was completely out of my depth on the creative aspects, but we managed to cover some important ground including:
The two phases of the brand creation process
The key elements to have in place brand creation
The difference between positioning, repositioning and brand refreshes
how to choose a strategic brand creation partner
To learn more or contact his team, you can visit the Studio Phoenix website here.