Mar 23 • 40M

How to plan channel and media spend | Samuel Brealey

How do we get away from spray and pray when it comes to marketing channel spend? I talked to Samuel Brealey on best practices around finding where and how much to spend.

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Appears in this episode

Benjamin Boman
Samuel Brealey
Actionable indie marketing Q&A for people who make and grow things.
Episode details

Samuel Brealey is a UK based chartered marketing consultant specializing in helping SMBs grow. In this episode we discuss solid practices around media planning including:

  1. Why you need to plan media spend

  2. Common mistakes and red flags

  3. How to define which channels to use

  4. How to work out spend for each channel

  5. how to measure spend performance

If you have any questions for Samuel, check him out on LinkedIn or add a comment below.