How to plan channel and media spend | Samuel Brealey
How do we get away from spray and pray when it comes to marketing channel spend? I talked to Samuel Brealey on best practices around finding where and how much to spend.
Samuel Brealey is a UK based chartered marketing consultant specializing in helping SMBs grow. In this episode we discuss solid practices around media planning including:
Why you need to plan media spend
Common mistakes and red flags
How to define which channels to use
How to work out spend for each channel
how to measure spend performance
If you have any questions for Samuel, check him out on LinkedIn or add a comment below.