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38:26
Benjamin Boman's Newsletter

The Benjamin Boman Podcast

Actionable marketing ideas and techniques in practice for Indie Hackers and product marketers.
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38:26
Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
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38:26
Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
Listen now | Sankar Sundaresan shares his advice on building a sales team from scratch at a new and growing business.
 • 
Benjamin Boman
45:09
Share Your Journey to Attract New Clients: How to Build in Public | Kevon Cheung, Public Lab
Listen now (45 mins) | Kevon explains how to authentically attract followers and new clients using the Build In Public approach on social platforms like…
 • 
Benjamin Boman
 and 
Kevon Cheung
42:08
The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp
Looking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked Chris McCarron how…
 • 
Benjamin Boman
 and 
Chris McCarron
2
39:26
Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content
Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being cringy, while still…
 • 
Benjamin Boman
 and 
Lana Rafaela Cindric
36:41
How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall
Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite products don't even have…
 • 
Benjamin Boman
 and 
Justin Halsall
41:40
How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist
Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…
 • 
Benjamin Boman
 and 
Jane Portman
4
5:30
End of Season 3, What's Next?
It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that people have given. Many…
 • 
Benjamin Boman
39:57
How to plan channel and media spend | Samuel Brealey
Listen now | How do we get away from spray and pray when it comes to marketing channel spend? I talked to Samuel Brealey on best practices around…
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Benjamin Boman
 and 
Samuel Brealey
40:54
Improve marketing performance with brand salience | Ian Barnard
Listen now (41 min) | How important is it that your brand comes to mind first when people think of products like yours? In this discussion with Ian…
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Benjamin Boman
47:54
Creating And Repositioning Brands with Jonny Westcar
Listen now (48 min) | In this episode I discussed with Jonny Westcar, Brand Strategist at Studio Phoenix, how to transform a brand position into a…
 • 
Benjamin Boman
38:39
Product And Brand Positioning In 3 Steps with Faisal Siddiqui
Listen now (39 min) | We know that the right positioning will improve conversion rates and campaign performance, but how is it done in practice? I asked…
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Benjamin Boman
 and 
Faisal Siddiqui
51:02
Why and How to Use Market Segmentation to Improve Your Strategy
Listen now (51 min) | Segmentation isn't discussed often, but it should be. In fact, in this episode Professor Sara Dolnicar explains why it essential…
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Benjamin Boman
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