Benjamin Boman

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The Benjamin Boman Podcast

The Benjamin Boman Podcast

Actionable indie marketing Q&A for people who make and grow things.
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The 5 Step CRO Process For New Products | Chris McCarron, GoGoChimp
Listen now (42 mins) | Looking to encourage the maximum amount of signups from your product’s traffic, but unsure how to organize your efforts? I asked…
 • 
Benjamin Boman
 and 
Chris McCarron
2
Copywriting Effective SaaS Landing Pages: Research, Structure and Proof | Lana Rafaela, Cherry Red Content
Listen now (39 mins) | Copywriting product pages is super hard (for me). Trying to find the balance between something that hooks readers, without being…
 • 
Benjamin Boman
 and 
Lana Rafaela Cindric
How to Create Engaging Product Explainer Videos That Convert (While Bootstrapping) | Justin Halsall
Listen now (37 mins) | Recent data found that 79% of people say watching a video has convinced them to sign up for an app. But too many of my favorite…
 • 
Benjamin Boman
 and 
Justin Halsall
How to Create Your First SaaS User Onboarding Sequence | Jane Portman, Userlist
Listen now (42 min) | This is why I love doing interviews on Substack. I got to ask Jane Portman everything about building out a solid SaaS onboarding…
 • 
Benjamin Boman
 and 
Jane Portman
4
End of Season 3, What's Next?
Listen now (6 mins) | It's done! That's the end of season 3, which went far better than I expected. I really appreciate all the kind feedback that…
 • 
Benjamin Boman
How to plan channel and media spend | Samuel Brealey
Listen now | How do we get away from spray and pray when it comes to marketing channel spend? I talked to Samuel Brealey on best practices around…
 • 
Benjamin Boman
 and 
Samuel Brealey
Improve marketing performance with brand salience | Ian Barnard
Listen now (41 min) | How important is it that your brand comes to mind first when people think of products like yours? In this discussion with Ian…
 • 
Benjamin Boman
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